Lately it seems like just about every article I see about
profitability in the livestock business makes a big deal out of knowing your Unit Cost of Production (UCOP). One paper I read said that “…the most important bit of financial information is
the cost per unit of production.” Nonsense. Personally, I think the time and effort spent calculating …


Christmas tends to bring out
the best in people. Maybe that’s why I’ve been having a harder time than usual with the rancor in Washington and the failure to agree on a plan to avoid the looming fiscal cliff.


Twenty years ago, Rodney King
exclaimed during the LA riots, “Can’t we all just get along!”  …

Effectiveness trumps efficiency. It isn’t important to do something
efficiently if you shouldn’t be doing that thing. Agriculture is replete with examples.


Reproductive Efficiency

In between EL meetings this summer I spent an evening with …

Moments ago I read the following in a popular industry magazine:
“…given the multiple challenges you face that are beyond your control—drought, rising feed and fuel costs, escalating land values—genetic selection may be the single most important component of


I don’t discuss my thoughts about climate disruption and the impact humans have had on climate at
the Ranching For Profit School because the school is not about saving the world. It is about saving your ranch. If we help enough of …

Ranching For Profit School instructors work
with people in the evenings after class to help them apply the tools they learn in the school. A lot of people take advantage of these sessions to project their stock flow, calculate

Nearly 15 years ago I
surveyed over 300 commercial cattle producers asking them questions about their grazing practices and their attitudes about change.  One hundred twenty of them (40%) identified “rotational
grazing” as their primary method of managing cattle on pasture. Over 80% of the rotational …

In a recent ProfitTips I wrote that most ranchers are
self-employed, not business owners. I explained that when someone is self-employed they don’t own a business, they own a collection of assets and a bunch of jobs. Their focus is on



In the last ProfitTips I asked you if you owned a business or a job.
I offered Robert Kiyosaki’s criteria from his book Cash Flow Quadrant: Could you leave for a year and come back to find your ranch working even better …