I reviewed articles in Harvard Business Review, Forbes and Fast Company on resistance to change. The articles laid out the 12 reasons, the 10 factors and the 5 keys to resistance. The more I read, the more convinced I am that they have it ALL wrong! 

A young rancher needed to increase turnover and was preparing a bid for a large lease. When he discussed his proposal with his Executive Link board he explained, “I don’t want to come off as too inexperienced. I don’t want him to think that I don’t know what I’m doing.” Someone on his board offered some great advice.

Last month I met with a young Ranching For Profit alumnus who had accomplished some big things in a short time. He was leasing several ranches and running hundreds of cattle and, if I remember right, about a thousand sheep. “I don’t want to get stuck in a rut,” he explained, and said he’d take on anything that could make a profit.

An Executive Link™ member brought a map of his ranch to his EL board meeting to show his board the layout of the grazing cell he planned to build. He enthusiastically explained that the cell would help him keep graze periods short while ensuring pastures got the rest they needed. It would increase stock density and improve utilization. Under the current management there were areas his herd (400 cows) never grazed. He said that once the cell was built he’d immediately increase the stocking rate by 20% (80 more cows).

One of the questions I often get at workshops is, “How many of the people who go to the Ranching For Profit School are actually doing it?” It’s a reasonable question, but it depends on what it is.

In a 2013 ProfitTips column I wrote about a young couple who, after attending a Ranching For Profit School, came home to meet a brick wall of resistance from the folks. The couple wrote: They were very upset when we showed them the numbers and compared them to the RFP benchmarks. We proposed several alternatives but every idea only seemed to anger and frustrate my folks. A few more years and I’m sure that will change, or is that what every younger generation rancher tells themselves?